Discovery & strategy
Catalogue first
Browsing is the product. Account features stay out of the way until they are needed.
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Newmanstores Collections
A retail hub with an account layer and a catalogue that loads fast.
thedesigngrandmaster
Retail / Web · 2025
The brief
Newmanstores needed a storefront, an account area and one visual language across both.
Design approach
Bone and black
Light editorial surfaces for the catalogue, near-black for account and checkout focus.
Development & build
Auth without friction
Sign-in and sign-up designed as one mobile screen with clear, recoverable error states.
1
Design language across surfaces
1 screen
Sign in and sign up
Project details
- Client
- Newmanstores Collections
- Industry
- Retail, fashion
- Services
- Web design, Brand identity, Graphic design
- Stack
- React, TypeScript, Tailwind CSS, Vercel
- Year
- 2025
Web designBrand identityGraphic designReactTypeScriptTailwind CSS
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