Discovery & strategy
One mission, one action
Every section ends in the same call. Supporting content sits below the fold for people who need more before committing.
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Women in Leadership
A programme site built to convert readers into applicants.
thedesigngrandmaster
Community / Web · 2025
The brief
The programme had reach but no home. The site had to explain the mission in one screen and route people into the cohort form.
Design approach
Warm and credible
Bone backgrounds and photography-led bands keep the tone human while the type stays institutional.
Development & build
Light and fast
Static-first build so the site opens quickly on mobile data, which is how most applicants arrive.
1
Primary action, site-wide
Mobile
First surface designed
Project details
- Client
- Women in Leadership
- Industry
- Nonprofit, community
- Services
- Web design, Graphic design, Consulting
- Stack
- React, TypeScript, Tailwind CSS, Vercel
- Year
- 2025
Web designGraphic designConsultingReactTypeScriptTailwind CSS
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