Discovery & strategy
Two audiences, one system
Prospective patients need reassurance. Existing patients need their next appointment in two taps. One token set serves both.
A clinic platform with a marketing front and a patient-facing app behind it.
thedesigngrandmaster
Health / Web · 2025
The brief
Selorah needed trust on the public side and speed on the signed-in side, without two design languages.
Discovery & strategy
Prospective patients need reassurance. Existing patients need their next appointment in two taps. One token set serves both.
Design approach
Soft neutrals, clear labels, no decorative medical stock imagery.
Development & build
Login, onboarding and record views built mobile-first, since most sessions arrive on a phone.
2 taps
To book a follow-up
Mobile
First build target
Project details
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